Duff Roller Skates

Logo & brand identity.

I designed the visual identity for Duff Roller Skates, a fictional roller skating brand, during my final semester at Clemson University. I designed the logo after researching popular mascot characters used in branding. The color palette is meant to evoke a sense of nostalgia and playfulness, drawing from color trends of the 70s. I applied the logo and branding to different products/environments such as roller skates, hats, packaging, and vehicle wraps.